Pixie Lott sports Casio watch for hit video

Pixie Lott wears a Casio watch in her new music video

Pixie Lott showed off a Baby G Casio watch in her new music video, Turn It Up, last week.

The brand ambassador sported a BGA-113 Casio watch in elegant white and silver that complemented the edgy and cool video shoot, which took place in Los Angeles.

Pixie admitted that she has long been a fan of the timepiece brand, claiming that she has been wearing Casio watches for many years.

She explained: "They're really funky. They do so many colours, which means you can match them with any outfit and they spice it up and make it look fresh.

"I think they're special because they're so girly and fun."

Earlier this year in May, Casio G-Shock teamed up with Collect London to launch a limited edition version of its durable line of timepieces.

The watches were complemented by themed t-shirts, which can be worn alongside the watches.